Mission
OnLit helps kids build the habit of thinking twice about what they see online, and helps parents talk about tricky topics without needing to be tech experts. Together, families learn to spot misinformation, biased sources, and deceptive content in a way that feels fun.
Who OnLit is for
- Elementary school-age children who are starting to explore YouTube, social media, and other online content — and need gentle guidance, not lectures.
- Parents and caregivers who want everyday tools and language to help kids tell the difference between trustworthy information and “too good to be true.”
Why this matters now
Kids are spending more time than ever on short-form video, social media, and algorithm-driven feeds. They’re seeing ads, opinions, AI-generated videos, outright hoaxes, and misinformation, often long before they’ve been taught how to tell the difference.
For most families, three things get in the way:
- More content, less context Kids bump into confusing or misleading information every day, often without an adult nearby to explain it.
- Few kid-friendly tools Parents want to help, but most resources feel like dense reports, not something a 9-year-old would actually enjoy.
- Schools can’t do it alone Media literacy is only required in a small number of states, and classroom time is already stretched thin.
How OnLit Works
Core Features
- Fun Short skill building games that help kids transition online and question headlines, check where a claim came from, and spot edited or AI-generated images before getting on the open web.
- A clear parent dashboard with short explainers, conversation starters, and progress summaries, so parents can quickly see what their kids are learning and follow up.
- Gentle learning paths over time that break media literacy into stages. By building skills slowly families can see how kids move from believing the majority of what they see see and hear to double checking important information.
Pitch Video
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Update Video 1
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