OnLit · Media Literacy for Families

Our Mission

Raising a generation that knows how to think critically.

OnLit exists to help children grow up informed, curious, and confident in a digital world full of misinformation. We believe media literacy is a foundational life skill.

Why We Exist

Children encounter misinformation long before they’re taught how to question it. Algorithms reward clicks, and traditional education often lags behind rapidly changing digital platforms.

What We Do

We turn media literacy into a game. OnLit teaches kids how to evaluate sources, recognize manipulation, and ask the right questions through short, engaging, age-appropriate challenges.

Who We Serve

We build for children ages 10-15 and the parents, caregivers, and educators who support them. Teaching media literacy is hard, and we are here to help.

What Guides Our Work

The Anxious Generation

Jonathan Haidt's argument for a play-based childhood convinced us to design experiences that feel like play, but build serious critical-thinking skills underneath. We encourage parents to read this book as part of the program.

Parents are partners

Media literacy doesn’t end when the app closes. We give adults tools to understand what their children are learning and continue the conversation.

Access matters

Media literacy shouldn’t depend on geography or income. We aim to work with schools, libraries, and communities to broaden access.

A healthier internet starts early.

OnLit is helping children grow into informed citizens who are capable of questioning information, resisting manipulation, and engaging thoughtfully with the world around them.

Explore the Product (coming soon)